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09-07-2006
DVi, HITACHI COLLABORATION BRINGS LEADERSHIP DESIGNS TO CHINA PERSONAL-MEDIA-PLAYER MARKET More Than 50 China-based PMP Companies Use DVi Designs with Hitachi HONG KONG, Sept. 7, 2006 - Digital
Vision, Inc. (DVi) and Hitachi Global Storage Technologies (Hitachi)
today announced that their collaboration has resulted in the most
widely accepted hard-drive-based personal media player (PMP) designs
among manufacturers in China. More than fifty China-based PMP companies
have chosen the DVi/Hitachi PMP designs for style, functionality,
storage capacity and ease of integration. DVi and Hitachi bring together an unmatched skill set, which has resulted in some of China's most popular PMP designs. Hitachi offers leadership in small-form-factor hard drives, which are tailored for consumer devices. In addition, the hard-drive integration expertise of the Hitachi Design Studios*, based in Shenzhen, has contributed to the efficacy and speed with which the PMP designs can be brought to market. To complement Hitachi, DVi calls upon its expertise in supplying turnkey solutions and major components for the digital video and audio markets for consumer electronics. Together, the two companies have successfully anticipated the needs and requirements of PMP users as indicated by the popularity of their designs. "The success we enjoy in the PMP market is a credit to Hitachi's long-standing relationship with DVi," said Dirk Thomas, president, Hitachi Global Storage Technologies Greater China, and acting director, Hitachi Design Studios. "DVi's understanding of digital audio and video devices and the consumer mindset have made them a great partner for Hitachi in further developing the PMP market." "Hitachi's leadership in small form factor
hard disk drives is a perfect fit for consumer electronics products
such as personal media players," stated Pete Andreyev, chairman,
DVi. "We look forward to continuing our successful long term
partnership with Hitachi and extending the value of their hard disk
drive technology to many other consumer electronics applications." "The combination of Hitachi's leading storage technology, coupled with DVi's design solution expertise, has enabled Mele to offer several outstanding PMP products to our consumer electronics customers," stated Zhao Neng Hao, president of Mele Digital Technology, Ltd. "We look forward to our continued strategic partnership with both companies." Hitachi PMP Hard Drives
* Hitachi Design Studios is a collection of five centers around the globe that specializes in helping customers integrate hard drives into consumer electronic devices. These centers are located in Fujisawa, Japan; Havant, UK; San Jose, CA; Shenzhen, China; and Taipei, Taiwan. About Digital Vision Inc. About Hitachi Global Storage Technologies With its legacy in hard drive invention, Hitachi GST will lead the industry in celebrating the hard drive's golden anniversary in 2006. After five decades of innovation, the hard drive has had a profound effect on the computing and consumer electronics industries. That heritage lives on at Hitachi GST through products that define the standard for hard drive miniaturization, capacity, performance and reliability. With more than 27,000 employees worldwide, Hitachi GST offers a comprehensive range of hard drive products for desktop computers, high-performance servers, notebooks and consumer devices. For more information, please visit the company's web site at www.hitachigst.com. About Hitachi, Ltd. ### Media Contacts: |
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